Make Your Photos Work for You

Here are 11 tips for photos that will make your press releases, blogs and social media posts zing!

  1. PEOPLE –Photos should contain a live person, not just inanimate objects or signage.

  2. CLOSE UPS – Get close to the person you are photographing. We want to see expressions and facial features on people. Have them looking at the camera if possible.

  3. CANDID PHOTOS – Take photos of people doing something, but be sure to get their faces – preferably facing you.

  4. POSED PHOTOS – Perfect for awards, important visitors, etc. Be sure the subjects are holding the award, shaking the hand of the VIP, or standing side by side.

  5. PROPS – When taking the photo, see what is showing up as you look through your lens. You may want to add a prop or two to make the photo more interesting (book, plant, etc.).

  6. BRAND – When appropriate, have your company logo appear through signage, name tags, logo on something, etc.

  7. BE THE DIRECTOR – Take some time to think about the setting and how you can make it, and the people, look best. Don’t be afraid to ask people to pose a certain way. They will appreciate your concern. Check everyone in the photo to be sure clothes are neat and well fitting.

  8. DETAILS – When taking the picture, look at the details that are showing up in the photo. Are they appropriate? Do they look good?

  9. LIGHT – Take photos of people away from bright, direct light.

  10. FLASH – Use the flash on your camera most of the time, even when outdoors.

  11. RESOLUTION – If you are taking a photo and can set the resolution, be sure it is on a high setting.

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Public Relations & Marketing Communications

(973) 980-0100 -

80 Park Street

Montclair, NJ 07042

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