How are you reaching and engaging your customers?
Content is key, and so is the method of delivering your content. Today, there are multiple opportunities to get your message out and promote your brand on a regular basis. One interesting method of categorizing the channels available is through the POSE methodology. This breaks down channels into four primary buckets.
P – Paid Media: events, sponsorships, search engine optimization, advertising
O – Owned Media: your website, blog, videos, email messaging, and other content assets you control
S – Social Media: Twitter, Facebook, LinkedIn, Snapchat, Pinterest
E – Earned Media: public relations placements, speaking opportunities, award recognitions
Working with a firm like The JPR Group, you can decide how to best develop a strategy and create content to reach your target audience and allocate your budget accordingly in the four bucket areas. Also, you can develop a marketing plan that combines content and channels used with specific tasks that should be implemented on a daily, weekly, and monthly basis. Continuity is key.