It's 2017 - Start Your Public Relations/Marketing Strategy Now!
First things first. Make a list of all the media outlets you would like to see your business spotlighted in. Have you included those where you see your competitors?
Get the editorial and advertising calendars so you don't miss important deadlines. Make them into a chart. Remember to include online media and traditional media.
Make a chart of relevant conferences as news regarding an industry tends to appear around major industry conferences or events - especially if new products are unveiled or seasonal goods are involved.
Check back soon for how to create a backward timeline to meet public relations and marketing deadlines!