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Stay in Touch with Your Industry

Often it is easy for us to become so focused on our own work and clients that we fall short of staying abreast of top industry campaigns and movements. How can you overcome this? I think volunteering to be a judge for industry awards is a valuable way to donate your expertise and time and get the added benefit of looking at some of the top work being done by others in the industry.

Two exciting events I have serves as a judge for are the PRSA-NJ Pyramid Awards and Web Health Awards. Look at organizations you belong to. Are there awards you can become part of through submissions or participation as a judge? Is there a panel you can join for speaker opportunities? A group that meets and reviews possible candidates for entry to a college, industry, and so forth. All of these ideas help keep us in the mainstream and forefront of our practice fields. Join me and become active in your industry.

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