January 24, 2017

Social Media has become more powerful than anyone could have predicted ten years ago, and it is only growing stronger. Waiting too long to rise with this tide will result in you getting crushed beneath the waves of social media apathy. Fortunately, there are a few easy...

January 20, 2017

Branding creates a lasting connection with your consumers and employees

Every successful business has a brand. There are no exceptions. The strongest brands elicit passionate feelings among consumers. The name “Apple” has come to mean something special to the millions...

January 12, 2017

Most companies and organizations understand that they need to have a presence on the internet, but not enough understand how to make that presence work for them instead of against them. The fact of the matter is that a poorly designed website can hurt just as much if n...

January 10, 2017

Backwards planning is your best friend when deadlines are involved!

I hope you have begun gathering the deadlines for editorial submissions or advertisements. Once you have these you can begin creating your backwards calendar.

Let’s do a simple example.

First, mark...

January 1, 2017

First things first. Make a list of all the media outlets you would like to see your business spotlighted in. Have you included those where you see your competitors? 

Get the editorial and advertising calendars so you don't miss important deadlines. Make them into a char...

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JPR GROUP

Public Relations & Marketing Communications

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Montclair, NJ 07042

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