How Are You Getting Your #BrandMessaging Heard?
A cornerstone of any communications role is being aware of your audience. A marketing campaign can easily go to waste if the messaging does not resonate with your audience, or worse, if the message never even reaches them. The saturated media landscape and fast paced online trends in addition to the shift towards social media marketing make it very overwhelming to figure out which channels should be used to reach target audiences. Understanding the demographics of major socia