The days where companies spat out messaging on a one-way track to consumers is over. The potential for engagement between brands and their audiences made possible by social media has skyrocketed in recent years. With large platforms, resources, and numerous direct channels to audiences, the public has begun to expect brands to do more than just passively sell products. Consumers want to know the brands they support are standing up for what they believe in. Fortunately, there

It is hard to believe that just a few years ago email and websites like “myspace” were the cutting edge of technological connectivity. Today in the age of social media, everything we do in real life is posted online. At times, it feels like not posting about an event means it didn’t even happen. But we all know social media is much more than posting about your life. It has become one of the most significant business tools for connecting to the public. What will the online wor

Even if you don’t know what it is, you’ve probably heard of it. It’s that funny new acronym everyone has been talking about: NFT’s. Despite all the buzz around the subject, no one can quite answer what they actually are, or what the letters even stand for. Well, they stand for the term non-fungible token, pieces of online content which can be bought and sold. This could be any digitally created content, from a picture, to a song, to videos of an athlete’s career highlights. E