Building brand trust that resonates with the audience is one of the most important tasks as a communicator. Creating an authentic relationship is not an easy task, and definitely not something that happens overnight. One of the best strategies to create a meaningful connection with your audience is through one of the oldest human traditions there is: storytelling. Storytelling allows people to make a deeper connection with your client. If the brand has a perspective people ca

Learning to read a room is a valuable life skill that they don’t teach in undergraduate studies. The ability to be aware of and responsive to the emotions of those around you can be very beneficial in both personal and professional relationships. These valuable skills are better known as emotional intelligence. Emotional Intelligence is the ability to be aware of, control, and express one’s emotions as well as handle interpersonal relationships empathetically and fairly. Not

One of the best ways communication professionals can stay ahead of the game in 2022 is by creating a calendar of scheduled social media posts for the year. Any communication professional that has managed social media accounts is probably familiar with social media marketing software like Hootsuite. Hootsuite allows users to manage multiple social media profiles under one account. Through them subscribers can plan, schedule, and publish posts, and take advantage of the other u