An online newsroom is a one-stop shop for all your public relations content, and it is absolutely vital to any business or organization’s online presence. It helps you build your brand while increasing your online visibility as well. So how do you make sure that your newsroom is the best that it can be? The first is content - you want to make sure that whatever you are publishing onto your online newsroom is relevant to your brand. While having a lot of content is great, it s

These days it seems that everyone is creating their own video content, and rightfully so. Over the years, video has become an important marketing tool. It allows businesses to communicate to their audience in a different, and often more direct way since it is how most people consume their news today. The shareability of videos also helps increase online presence and word-of-mouth. By producing your own video content, you are able to visually communicate the stories you want t