Here are 11 tips for photos that will make your press releases, blogs and social media posts zing! PEOPLE –Photos should contain a live person, not just inanimate objects or signage. CLOSE UPS – Get close to the person you are photographing. We want to see expressions and facial features on people. Have them looking at the camera if possible. CANDID PHOTOS – Take photos of people doing something, but be sure to get their faces – preferably facing you. POSED PHOTOS – Perfect f