How are you reaching and engaging your customers? Content is key, and so is the method of delivering your content. Today, there are multiple opportunities to get your message out and promote your brand on a regular basis. One interesting method of categorizing the channels available is through the POSE methodology. This breaks down channels into four primary buckets. P – Paid Media: events, sponsorships, search engine optimization, advertising O – Owned Media: your website, blog, videos, email messaging, and other content assets you control S – Social Media: Twitter, Facebook, LinkedIn, Snapchat, Pinterest E – Earned Media: public relations placements, speaking opportunities, award recogniti
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