One of the best ways to get yourself recognized as an authority in your field is by publishing and disseminating articles -- but we know that running a business or an organization is a difficult and time-draining endeavor in its own right. Many executives lack the time or the inclination to write and pitch their articles, and quality writing is itself becoming something of a lost art. This is when you might want to consider employing a ghost writer. Ghost writers, by their ve

Growing by the minute, social media platforms Pinterest and Instagram are taking over the world of visual display. Both increasing in popularity and constantly updated, the potential is huge for brands. In simple terms, both Pinterest and Instagram are visual platforms that easily display pictures, digital illustrations, graphics or visual information in order to be shared. If your company or brand has particular content that is produced, why not share it on Instagram or Pint

Often it is easy for us to become so focused on our own work and clients that we fall short of staying abreast of top industry campaigns and movements. How can you overcome this? I think volunteering to be a judge for industry awards is a valuable way to donate your expertise and time and get the added benefit of looking at some of the top work being done by others in the industry. Two exciting events I have serves as a judge for are the PRSA-NJ Pyramid Awards and Web Health