

The Importance of What Was Once the “#Pound Sign#”
Many corporate twitter accounts have found new and innovative ways to expand their customer base through use of hashtags. For example, a restaurant looking to expand their customer base could market themselves when using twitter by hashtagging certain buzzwords on their corporate twitter account. A restaurant with a menu that features local ingredients could post “Calling all #Localvores, come in to try our new menu today! #EatLocal.” A company like Kenmore could tweet “Make