May 23, 2019

Pop quiz time!

Just kidding... Well kind of...

We decided to share some questions and answers about public relations to help folks brush up on their knowledge.

See how many you can get right!

The objective of public relations is to sell _______.

  1. An organization's prod...

April 26, 2019

An online newsroom is a one-stop shop for all your public relations content, and it is absolutely vital to any business or organization’s online presence. It helps you build your brand while increasing your online visibility as well. So how do you make sure that your n...

April 26, 2019

These days it seems that everyone is creating their own video content, and rightfully so. Over the years, video has become an important marketing tool. It allows businesses to communicate to their audience in a different, and often more direct way since it is how most...

June 8, 2018

     One of the first steps in strategic public relations is identifying who you want to reach with your message. Who are the priority groups of people you need to reach to make an impact? To most people, audiences and publics are the same, but from the perspective of...

June 3, 2018

      Just as its name implies, public relations is all about building relationships; an understanding of the ongoing relationship between an organization and its various publics is the cornerstone of effective public relations.

      The process of...

August 2, 2017

When creating public relations and advertising materials, there is always a temptation to oversell.

There are a few reasons for this: the competition is doing it, you’d rather err on overselling than underselling, and the belief that big promises can lead to big result...

July 1, 2017

Here are 11 tips for photos that will make your press releases, blogs and social media posts zing!

  1. PEOPLE –Photos should contain a live person, not just inanimate objects or signage.
     

  2. CLOSE UPS – Get close to the person you are photographing. We want to see e...

March 7, 2017

Nearly one in five Americans – among them, your clients, customers and colleagues – have some sort of disability, according to the U.S. Census Bureau. 
 

The Americans With Disabilities Act (ADA) is the milestone law that guarantees equal opportunity for people with dis...

February 22, 2017

How are you reaching and engaging your customers?

Content is key, and so is the method of delivering your content. Today, there are multiple opportunities to get your message out and promote your brand on a regular basis. One interesting method of categorizing the chann...

January 24, 2017

Social Media has become more powerful than anyone could have predicted ten years ago, and it is only growing stronger. Waiting too long to rise with this tide will result in you getting crushed beneath the waves of social media apathy. Fortunately, there are a few easy...

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JPR GROUP

Public Relations & Marketing Communications

(973) 980-0100 - info@jprgroup.com

80 Park Street

Montclair, NJ 07042

www.jprgroup.com

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