The Importance of Knowing Who Your Brand Influencers Are
If the last few years have shown us nothing else, they’ve shown that any and everything can change literally overnight. With social media...
10 Tips for Public Relations Professionals for 2023
2023 is already proving that there is no “one size fits all” solution in Public Relations. As a professional in this field, connecting...
ChatGPT and How It’s Going to Change the Corporate World as We Know It
ChatGPT… have you heard of it? If you haven’t, you should familiarize yourself with this artificial intelligence machine because it’s...
Crisis Communication
Just like every building needs a fire escape plan, every brand needs a crisis plan. Unfortunately, one-size-fits-all directions like get...
Building a Relationship with the Media
Do you remember back to science class when you were in high school? The teacher might have talked about the different relationships...
How Are You Getting Your #BrandMessaging Heard?
A cornerstone of any communications role is being aware of your audience. A marketing campaign can easily go to waste if the messaging...
Brands and Activism
The days where companies spat out messaging on a one-way track to consumers is over. The potential for engagement between brands and...
#Metaverse, What is it exactly?
It is hard to believe that just a few years ago email and websites like “myspace” were the cutting edge of technological connectivity....
What’s All The Buzz On #NFT
Even if you don’t know what it is, you’ve probably heard of it. It’s that funny new acronym everyone has been talking about: NFT’s....
Building Brand Trust Through Storytelling
Building brand trust that resonates with the audience is one of the most important tasks as a communicator. Creating an authentic...
