The social media giant Tik Tok is best known for the trends that go viral on the app. Middle and high school aged students are often...

Pop quiz time! Just kidding... Well kind of... We decided to share some questions and answers about public relations to help folks brush...

An online newsroom is a one-stop shop for all your public relations content, and it is absolutely vital to any business or organization’s...

These days it seems that everyone is creating their own video content, and rightfully so. Over the years, video has become an important...

One of the first steps in strategic public relations is identifying who you want to reach with your message. Who are the priority groups...

Just as its name implies, public relations is all about building relationships; an understanding of the ongoing relationship between an...

When creating public relations and advertising materials, there is always a temptation to oversell. There are a few reasons for this: the...

Here are 11 tips for photos that will make your press releases, blogs and social media posts zing! PEOPLE –Photos should contain a live...

Nearly one in five Americans – among them, your clients, customers and colleagues – have some sort of disability, according to the U.S....

How are you reaching and engaging your customers? Content is key, and so is the method of delivering your content. Today, there are...