An online newsroom is a one-stop shop for all your public relations content, and it is absolutely vital to any business or organization’s online presence. It helps you build your brand while increasing your online visibility as well. So how do you make sure that your n...
These days it seems that everyone is creating their own video content, and rightfully so. Over the years, video has become an important marketing tool. It allows businesses to communicate to their audience in a different, and often more direct way since it is how most...
One of the first steps in strategic public relations is identifying who you want to reach with your message. Who are the priority groups of people you need to reach to make an impact? To most people, audiences and publics are the same, but from the perspective of...
Just as its name implies, public relations is all about building relationships; an understanding of the ongoing relationship between an organization and its various publics is the cornerstone of effective public relations.
When creating public relations and advertising materials, there is always a temptation to oversell.
There are a few reasons for this: the competition is doing it, you’d rather err on overselling than underselling, and the belief that big promises can lead to big result...
Content is key, and so is the method of delivering your content. Today, there are multiple opportunities to get your message out and promote your brand on a regular basis. One interesting method of categorizing the chann...
Social Media has become more powerful than anyone could have predicted ten years ago, and it is only growing stronger. Waiting too long to rise with this tide will result in you getting crushed beneath the waves of social media apathy. Fortunately, there are a few easy...
