Jeanine R. Genauer, Principal
973 980-0100


About Us

The JPR Group, LLC focuses on public relations and marketing communications.
Our experienced staff and consultants represent various industry and practice sectors.



Jeanine Genauer, founder of the JPR Group, has directed public relations campaigns and communications for a range of businesses in industries such as education, senior living communities, health care providers,high technology developers, real estate, consumer goods and not for profit organizations. She has extensive experience in story placement, social media pr and marketing, internal/external communications, TV/video scripts, special events, grant writing,and more. With an MBA in Marketing Management, she has taught at the college level. 


What's Missing in Your Communications Plan & Evaluation (2012)

Working with the 'New' News Media, Blogs, Tweets & Bytes (2011)

School Communications in the 21st Century (2011)

Crisis Communications and Dealing with the News Media (2011)

Leaders Learning from Leaders: Budget Communications (2011)


Ellen Lazer designs and maintains websites and has extensive experience in content creation, publishing and public relations for local government, nonprofit and business organizations.  Her presentations range from "Are E-Newsletters More Powerful than Websites" to "Making Connections for a Successful Budget/Bond Referendum Strategy." Click here to view her recent presentation about "Website Accessibility" at the 4th Annual Government Technology Education Conference for GMIS New Jersey. 

Betsy Kapulsky has worked in public relations for more than two decades, promoting organizations in industries including automotive, healthcare, defense contracting, flooring, public education, nonprofit and more. She has extensive experience in media relations, social media, organizational marketing, special events, grant writing, and retail advertising and has served as an adjunct public relations instructor.

Matt Ward, a professional multi-media entrepreneur for 24 years, provides field and in house digital film and video production, including lighting, multi-camera EFP and ENG packages with audio and operators. He utilizes editing software Final Cut Pro 6 & 7 and currently shoots with Panasonic HPX 500 P2 cameras.